Where it began
A crop is still alive after it's harvested.
Bas Groeneweg learned that growing up on a vegetable farm. PerfoTec is built on it.
Bas spent his early working years in vegetable growing, above all Brussels sprouts. In the field he learned that a crop keeps living after harvest, and that its quality depends as much on the packaging as on the growing conditions.
By the late 1990s, as managing director at GreenSprout, the problem was no longer agronomic. It was commercial. Shelf life fluctuated from batch to batch. Packs with the wrong holes, or no holes at all, decayed faster. Packs with smaller, better-tuned perforations stayed firmer for longer.
The difference showed on sprouts first. The implication was bigger: the film was either working with the product's respiration, or against it.
