Deep green, crunchy
Sellable
Yellowing, not crunchy anymore
Not sellable
More days to sell 28 days of retail quality at 4–7 °C, against under 7 days with standard film.
Fewer markdowns Full-price quality for longer, so less discounting at the end of shelf life.
Less shrink and waste Fewer packs pulled for yellowing, mould or off-odour.
More flexible logistics A longer window absorbs delays, opens longer routes and lets you serve more markets.
